Now-a-day
business operations are not restricted to any locality, state or nation. Today
production takes place in one area but consumption takes place everywhere.
Since the businessmen as well as customers live in far off places they don’t have
sufficient time to contact each other personally. Thus, there arises the need
for writing letters. In the past the situation was not so. Business letters
were not essential in olden days. But now the importance of letterd has
increased because of vast expantion of business, increase in demand as well as
supply of goods. Let us learn about the importance of business letters.
Help
in maintaining proper relationship
Now-a-days
business activities are not confined to any one area or locality. The
businessmen as well as customers are scattered throughout the country. Thus,
there is a need to maintain proper relationship among them by using appropriate
means of communication. Here business letterd play an important role. The
customers can write letters to the businessman seeking information about
products and businessmen also supply various information to customers. This
help them to carry on business on national and international basis.
Inexpensive
and convenient mode
Though
there are other modes of communication like telephone, telex, fax, etc. but
business information can be provided and obtained economically and conveniently
through letters.
Create
and maintained goodwill
Sometimes
business letters are written to create and enhence goodwill. Businessmen at
times send letters to enquire about complaints and suggestions of their
customers. They also send letters to inform the customers about the
availability of a new product, clearance sale etc. All this results in cordial
relations with the customers, which enhances the goodwill of the business.
Serves
as evidence
We
can not expect trader to memorise all facts and fingures in a conversation that
normally takes place among businessmen. Through letters, he can keep a record
of all facts. Thus, letters can serve as evidence in case of dispute between
two parties.
Help
in expansion of business
Business requires information
regarding competing products, prevailing prices, promotion, market activities,
etc. If the trader has to run from place to place to get information, he will
end up doing nothing. It will simply result in loss of time. But through
business letters, he can also receive orders from different countries and, thus
enhance sales.
